BASIC - WASHED

The package Basic takes inspiration from the package Essential and it modifies some of its traits, making it unique and different in turn.

In designing this package we have revisited i package colors Essential treating the garment with a sun shading effect (washed out effect) which gives the garments a pleasant and "contemporary" vintage effect. Beautiful and very comfortable garments, with refined details such as the embroidery of the new logo that personalizes the garment in a discreet but elegant way.

Our requirement in this collection was to create a distinctive and strong element for Happiness that represents the DNA of the brand and that at the same time it was not trivial. So we combined a smile with the "H" of the brand name and the new one was born smile head.

The new logo therefore replaces the historic Happiness writing still present in the package Essential.