Basic Collection
The package Basic takes inspiration from the package Essential and it goes to modify some traits making it in turn unique and different. It is a package made almost entirely in brushed cotton soft and warm suitable for the winter season FW22 / 23. In designing this package we have chosen i trendy colors and the garments have been personalized with the embroidery of new logo.
Our need was to create a distinctive and strong element for Happiness that represented the DNA of the brand and that at the same time it was not trivial. So we combined a smile with the "H" of the brand name and the new one was born smile head.
The new logo therefore replaces the historic Happiness writing still present in the package Essential.
The central focus of all the packages in the new FW22 / 23 collection is to create quality products that last over time and are also beautiful and cozy. We thought that a garment that lasts over time is in itself more sustainable for the environment, so we have created a collection with a green soul already in its embryonic phase in which themes dear to us such as inclusiveness, respect for life, art, the environment and a positive approach could be clearly visible and clear.
Here are all the packages that make up our FW22 / 23 collection: